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B2B customer expectations are changing

B2B customer expectations are changing

Mar 21, 2022

Consumer buying habits influence their business expectations Digital self-service tools are present for every step of the buying – and rebuying – process. Customers now expect information to be rapidly accessible, easy to consume and up to date. They are increasingly...
eCommerce Marketing Strategy Ideas for the new financial year

eCommerce Marketing Strategy Ideas for the new financial year

Mar 21, 2022

The rise of online sales has transformed the role of marketing within B2B companies – good marketing is now vital to business success. Customers have high expectations of the quality of imagery and product descriptions – and companies need to ensure the brand...