B2B customer expectations are changing
Consumer buying habits influence their business expectations Digital self-service tools are present for every step of the buying – and rebuying – process. Customers now expect information to be rapidly accessible, easy to consume and up to date. They are increasingly...
eCommerce Marketing Strategy Ideas for the new financial year
The rise of online sales has transformed the role of marketing within B2B companies – good marketing is now vital to business success. Customers have high expectations of the quality of imagery and product descriptions – and companies need to ensure the brand...
How can you boost customer retention?
Customer experience can make or break any business. From the initial product research, through the sales process, delivery and response to any problems, the speed, quality and relevance of response make a huge difference to loyalty and customer retention. Customers...
How to maximise Direct-to-Consumer business opportunities
The pandemic has compelled many businesses to make extraordinary changes to their business model. One of the most significant has been to reconsider the supply chain and, where possible, cut out the middleman. Direct-to-Consumer (D2C) and Manufacturer-to-Consumer...
